These were a series of copywriting samples styles from Tamsin Henderson’s Copywriting Program I participated in 2020.

Passion Project

Why I Love Dungeons & Dragons: Blog post

Goal: Stuff you can write about really quickly or are passionate about. This is to show your voice and style as you write. Choose a topic and write a 400-500 Word blog post on it. Something you’re really passionate about that you know a whole lot about.

Ever since I was a kid I have enjoyed movies across various genres. I grew up watching classics like Charlie Chaplin’s black and white comedy Modern Times and sci-fi action adventure films like Star Wars. Due to the various emotions and actions in these films I was inspired to create my own fictional worlds and characters. One of the ways I did this was by acting out my storytelling through action figure adventures. I’d often craft various scenarios with an array of heroes I had in my collection across different franchises. They would often deal with whatever the major calamity of the week happened to be. Often with the aid of the various weapons, giant robots and other creations at their disposal. These imaginative scenario creation sessions would eventually lead me to pursuing a screenwriting career track in college.

Years later when I came across this tabletop Role-Playing-Game (RPG) Dungeons & Dragons, I felt right at home due to my creative upbringing. While I enjoyed the battle element of this game, the character creation process gives me the most satisfaction. To create a character in D&D, players select various features for their character starting with their race/species. This is followed by players choosing their profession in the game better known as their class. They choose from 14 available classes such as the Cleric, Fighter and Wizard; each with various abilities and advantages over the others to accomplish different tasks. Next, players roll a 20 sided-die for the statistics in different categories such as strength, dexterity, constitution, intelligence, wisdom and charisma. The results of these statistics determine how likely a player’s character will be able to succeed in situations they might find themselves in.

Playing this game is a lot like my time with action figures, but now with more customization for my characters. My favorite customization aspect in this game is creating the backstory for my characters. This is very much like writing my own movie prologue. First I take the historical material provided in the player’s handbook. Then put my personal comedic spin on my characters listed in the book. When those characters successfully develop chemistry with other players, this ends up being the most satisfying parts of creation. Not only am I advancing the narrative of my character’s storyline and learning more about them, but I’m also helping advance the overall narrative with others. For instance I could construct a Looney Toons-like character that finds themselves amongst a party of characters from The Matrix. As a party we could be dealing with a haunted house scenario, where we are tasked with exorcizing the evil spirit that lives there. Through our skills and motivations we not only have the potential to defeat the obstacle, but also grow closer together despite our different styles and tones. Overall D&D is a fun group storytelling roleplaying game where individuals can have a bizarre array of adventures and stories with others.

Everyday Object

Sales Page Hanes Sweatpants

Goal: Write a sales page for an everyday object.

Hey there reader, how are you holding up these days?

Yeah, I’m trying to make the best of it too.

Looking out the window and seeing a majority of the population social distancing, it’s pretty obvious that 2020 majorly sucks for all of society.

The planet has gone through quite a number of events in five months.

There was that close call with WWIII in January.

The Australian Wildfires in February.

The COVID-19 Virus causing the population to go into quarantine mode in March.

Then in April there was talk of the possibility of Murder Hornets making their way through the country. As well as the confirmed UFO footage from the Pentagon, and jokes that practically every movie alien invader might pay us a visit by June.

What’s next?

Godzilla vs King Kong by the 4th of July?

It feels like humanity can’t quite catch a break, doesn’t it?

Well, Hanes is here to help relieve some of your existential stress with our line of sweatpants. With a majority of the workforce currently telecommuting or furloughed, it only makes sense to relax a little bit amongst all this uncertainty. Head over to hanes.com and order yourself an extra pair of sweat pants to wait out this pandemic.

Our sweat pants come in the following colors: Fresh Berry, Awesome Blue, Black, Cargo Olive, Navy Blue, Grey and others, which come in sizes Small to 2XL.

Here’s a small sample of styles sweatpants we have in stock:

EcoSmart® Women’s Open Bottom Leg Fleece Sweatpants

Hanes Women’s French Terry Pocket Pant

Hanes SportTM Women’s Performance Fleece Jogger Pants With Pockets Powerblend Sweats Retro Jogger Pants

Hanes SportTM Ultimate Cotton® Men’s Fleece Sweatpants With Pockets Hanes Men’s 1901 Heritage Fleece Jogger Pants With Pockets

If you visit our site now under our sweatpants section you can pick up pairs for 66% off their usual retail price, with free shipping and absolutely NO PROMO CODE REQUIRED.

So whether you’re busy at work on your next assignment, binging your favorite streaming show or working out, do it all with a comfortable pair of Hanes sweatpants.

Hanes sweatpants, wait it out in comfort.

Into The Unknown:

App Development for A Local Business

Goal: A short online guide: “How to grow your business with a mobile app.” To encourage local businesses to consider building an app and to get in touch for a free consultation.

Are you currently seeking to expand your local business online? At FortifyPlus we’ll work to help you and your clientele connect via the business mobile app.

Currently our society spends a majority of its time on phones and mobile devices. According to a 2019 poll by St Louis-based senior community provider; “…the average American spends about 5.4 hours on their phones.”

As a business you know it’s important to reach clients where they are for the most effective engagement. Through our team of developers, we will help customize the app for your product or services to not only push out notifications to existing clients. But also show to be user friendly to those unfamiliar with your service.

Call us today for a FREE consultation at 555-555-0945 or via email at consultation@fortifyplus.com. Afterwards we’ll assess the app design and format best suited for your business, along with a process of how to stand out from competitors in the marketplace. You’ll be provided with 24-hour tech support to make sure your apps run with efficiency and are always up to date. We develop apps with both IOS and Android devices in mind for potential users. Come connect more efficiently with your current and future clients.

FortifyPlus, welcome to the digital neighborhood.